What I do
From packaging to proposals, blogs to eBooks and everything in between, I aim to capture your brand's unique voice, write content that connects with your audience, and ultimately turn them into loyal fans. (While keeping Google happy too, of course!)
Here are a few projects I've worked on:
PieceHouse
Various print articles
A super fun project writing articles and a Q&A with Karen Walker for PieceHouse Post, a promo newspaper celebrating the launch of the PieceHouse x Karen Walker puzzle collab. The project was a huge success, with the puzzles selling out pre-Christmas.
View a sample of my work here
Accor New Zealand
Social media content curation
Populating social content for Accor New Zealand across various pillars every month. Content acts as drivers for Accor properties or destinations. Includes seeking out the perfect accompanying image and getting swept up in holiday adventure envy at the same time!
View a sample of my work here
First National Real Estate Australia
Ongoing blogs
From home styling tips to coverage of sponsored events, the topics for FN are broad and conversational. Another great excuse to pursue my passion for all things house and real estate related!
View a sample of my work here
Serco Australia Careers
Website content
Completed a full content overhaul for the Serco Australia Careers site, ensuring their employee value proposition and brand voice were at the forefront throughout.
View a sample of my work here
MYOB
Ongoing guides
Working alongside a copywriting agency, I've written numerous guides for the MYOB online resources hub. These adhere to strict SEO and style guidelines and aim to translate accounting principles and practices into plain English.
I can finally have a work conversation with my accountant sister-in-law!
View a sample of my work here
Shot Darts
Ongoing copywriting for packaging and web
Each range of Shot Darts has its own unique story - and it's a lot of fun to get creative and write! Recently completed work for their REDLINE range.
View a sample of my work here
Cedar Woods Australia
Blogs, pillar pages, guides + email nurture series
Getting to know my greenfield residential developments from my urban renewal developments, I've worked closely with a marketing agency to produce blogs, pillar pages and downloadable guides for Cedar Woods.
View a sample of my work here
The Cooper Clinic
Ongoing blogs
Covering sensitive men's health issues in a light and humorous way and performing some questionable Google searches along the way!
View a sample of my work here
Tradify
Blogs, guides + social content
Another industry for me to try and nail (and plenty of tradie puns to be had!) I've worked on numerous blogs and guides for Tradify, targeting everything from one-man bands to small to medium trade businesses - across NZ, the UK, the USA and Australia.
View a sample of my work here
Professionals Real Estate
eBooks
Three approximately 3,500 downloadable eBooks in collaboration with a senior copywriter. A variety of copy requirements, including references to legal texts, infographics and lead generation to Professionals core services.
Everyone in my family is addicted to real estate, so I really enjoyed this project.
View a sample of my work here
Lakeside Rentals + Lakeside Accom
Website refresh and supporting documentation
A complete copy overhaul for Lakeside Rentals to accompany their beautiful new website (all while swooning over stunning Taupō properties). Supporting documents (property owner agreements and company prospectus) were also refreshed.
View my work here
Autocheck NZ
Website content + customer testimonials
Never work with family, they say. Helped my big brother with amping up his website content and pulling together numerous customer testimonials to build trust and credibility. We're still talking, so it's a good outcome!
View a sample of my work here
Customer Radar
Ongoing blogs
Translating tricky customer experience terminology into easy-to-read, SEO-loving, bite-sized blogs.
Blogs typically include references to CX studies and act as a sales driver for Customer Radar.
View a sample of my work here
Adam Butt Contractors
Web copy + Instagram content
A mix of re-writing and creating content from scratch for a slick new website and accompanying socials.
View a sample of my work here
Trade Me Property
Various executions
A variety of executions, including copy for infographics and prizing elements to celebrate 10 years of Trade Me Property.
J+S Vision
Ongoing blogs
From brainstorming topics to research and writing, I deliver 4 x J+S blogs each month. The content is varied, covering wellness, lifestyle, work, technology and vision, of course!
View a sample of my work here
Dimples
Blogs
Numerous blogs were completed from the research stage through to delivery. Wide-ranging topics from the benefits of buying NZ made through to what to buy for a baby shower. Dimples like things to be conversational and relatable.
View a sample of my work here
Solutionists
Web copy
Re-writing all client case studies for the Solutionists website. I now know what fuzzy search logic is, and my life is better for it.
Not live yet!
solarcity
Sponsored articles
A series of sponsored articles providing cost-saving and green tips for the festive season. Full ideation and research completed by me.
View one of the articles here
Professionals Real Estate
Blogs
Numerous blogs completed to brief covering an array of property investment topics.
I temporarily became quite the real estate guru.
View a sample of my work here
Kia Kaha Studios
Blogs + ongoing web content support
Kia Kaha was seriously lacking resources to populate their website with blog content to push out via social channels.
I provide ongoing blog pieces based on a loose provision of topics and learn a lot about health and wellbeing along the way. Win-win.
View a sample of my work here
About me
Writing stories and making magazines and radio stations as a kid was always my jam. After being "too shy" to land a place in communication studies at university, I 'snuck in around the back' via a Bachelor of Business in marketing and advertising (which, in hindsight, turned out to be a good move!)
After spending nearly a decade hustling in media sales across magazines, digital and telly, I found my passion in content writing. My years of crafting sales proposals, partnered with a solid understanding of how to sell the sizzle and knowledge of the wider media landscape, have proven to be a winner.
I made the move to freelancing in 2019 and haven't looked back (even though my boss can sometimes be a bit stingy on the annual leave front).
I enjoy a chat, a good pun, and cinnamon brioche - get in touch if any of those things appeal.
Businesses I like
These are some good people I enjoy working with
Fern Design
Complete brand solutions
Need a new logo, a fresh website, signwriting for your car or an Instagram feed that looks good? Cherie takes the time to understand your business and turns this into ridiculously good-looking graphics.
